We’ve all been there: the sun-drenched resort, the rhythmic sound of waves, and a book in hand. It’s a classic for a reason. But lately, there’s a shift in the air. Since the world reopened after the lockdowns, many of us have realised that while a week on a sun lounger relaxes the body, it doesn’t always feed the soul.
If you’re looking for a holiday that lingers in your mind long after the tan has faded, it’s time to trade the flip-flops for hiking boots. Here is why the Camino de Santiago is becoming the go-to choice for the modern traveller.

A New Priority: Health and the Great Outdoors
Since the lockdowns, our relationship with travel has evolved. We no longer just want to see a place; we want to feel better for having visited it. There is a growing health consciousness that has pushed us away from crowded indoor spaces and back into the fresh air.
During those months of restriction, the simple act of a daily walk became a lifeline for many. We discovered that being in nature isn’t just “nice to have”, it is essential for clearing the mind and exercising the body. The Camino offers the ultimate version of this. It is “nature-dosing” at its finest, allowing you to swap the gym or the stuffy office for rolling hills, eucalyptus forests, and ancient stone paths.
Purpose Over Place
In recent years, travel has become less about “ticking boxes” and more about finding a purpose. We are looking for experiences that offer an intentional pause from everyday life. Whether you have five days or two weeks, the trail offers a depth of experience that a resort simply cannot match.
For Families & Friends: In a world of screens, the Camino offers the ultimate “unplugged” bonding. You’ll share stories, tackle hills together, and find that the best conversations happen between the yellow arrows.
For Solo Travellers: It is a rare chance to disconnect from the noise and reconnect with yourself. Whether you are healing, transitioning between life chapters, or just seeking silence in nature, the trail is a safe and welcoming space.
For those Joining a Group: Joining a guided trip often leads to “Camino Family” status making deep, authentic connections with people from across the globe. You might arrive as strangers, but you’ll leave as friends for life.
The “Camino Bug” is Real
There is a reason people say you don’t just walk the Camino once. Statistics show that a huge percentage of pilgrims return the following year.
Many begin with the popular “last 100km” from Sarria to Santiago to earn their certificate, only to find themselves hooked. Once you’ve experienced the simplicity of waking up with one goal – to walk – and the pure joy of that first cold drink in a medieval plaza, you’re a pilgrim for life. Many return to try a new path, like the rugged Northern Way or the coastal Portuguese route, to see the world through a different lens.
A Fulfilling Evolution
Let’s be clear: there is absolutely nothing wrong with a week on a beach. We all need to recharge! But if you find yourself returning from holidays feeling like you’ve “reset” but haven’t actually “grown,” the Camino might be the right choice for you.
It’s about the sense of achievement. Reaching the Cathedral in Santiago isn’t just about finishing a walk; it’s about the realisation of what your mind and body are capable of. It’s a fulfilling, life-affirming experience that stays with you forever.





